Portrait of Yoshi Mua

Yoshi Mua · First-Generation American

I BUILD.

Currently building Pari, the operating system for the Bank of Mom and Dad. Before that: a decade of shipped products, business lead on a SpaceX Hyperloop finalist team, four years in U.S. Army air defense, and a family that fought a war most people have never heard of.

01 NOW BUILDING
Current venture · Est. 2025 pariapp.com

Pari

The operating system for the Bank of Mom and Dad. Pari turns informal loans between relatives into documented, tax-compliant agreements, automating payments and protecting the relationships behind the money.

FintechFamily wealthFounder & builder

Also designed, built & shipped

PitchLens homepage
pitch-lens.com

PitchLens

Benchmark your pitch deck against the firms you're raising from.

Scafflow homepage
tryscafflow.com

Scafflow

Step-by-step launch platform walking first-time founders from idea to first customer.

Chamber homepage
your-chamber.com

Chamber

Verified deep-work sessions, tracking real concentration instead of elapsed time.

Track record

2015

StudyTree · Founding team

Ed-tech AI app: students chatted with an AI named Leon to prep for exams and join study groups, years before "AI tutor" was a category. StudyTree placed 1st in Microsoft's Imagine Cup 2015. Part of the founding team out of Drexel that carried it through the DreamIt Ventures accelerator.

2016

Drexel Hyperloop · Business Team Lead

SpaceX Hyperloop finalist team: 7th overall at Design Weekend and SpaceX's top air-bearing team.

2017+

MMedia · Founder

Creative branding & marketing agency for specialty finance companies. Seven years consulting private wealth management firms. Still actively serving clients today: I build things that last.

02 UNITED STATES ARMY · ACTIVE DUTY 2010–2014

I served in the United States Army.

Four years on active duty, 2010 to 2014. Air Defense Artillery, Patriot Missile Operator: the soldiers who shield entire cities while they sleep.

Non-commissioned officer. Squad leader. Patriot missile system operator. Served with distinction at Fort Hood, in Kuwait, and in the Republic of Korea.

MIM-104 PATRIOT · RAYTHEON

A rifle and a billion-dollar shield.

Patriot is Raytheon's flagship air and missile defense system: a network of radar, command stations, and interceptors that knocks ballistic missiles, cruise missiles, and aircraft out of the sky. It guards capitals, bases, and critical infrastructure for the U.S. and allied nations around the world.

Soldiers are screened, schooled, and certified before they ever touch it. As a Patriot missile system operator, I was entrusted with a billion-dollar weapon system, and with the soldiers who ran it, before I could legally rent a car.

≈ $1.1B per battery ≈ $4M per interceptor U.S. + allies worldwide 24/7 mission capable
0 Years active duty
0 Overseas tours
NCO Patriot missile system operator
03 DREXEL UNIVERSITY

Entrepreneurship and innovation.

SCHOOL

Close School of Entrepreneurship

B.A. Entrepreneurship from one of the first freestanding schools in the country devoted entirely to starting things.

drexel.edu/close ↗
INCUBATOR

Baiada Institute

Incubator resident. A desk, mentors, and a place to ship from.

drexel.edu/baiada ↗
ACCELERATOR

DreamIt Ventures

StudyTree, 1st place at Microsoft's Imagine Cup 2015, was selected for one of the country's longest-running startup accelerators.

dreamit.com ↗
COMPETITION · 2016

Drexel Hyperloop · Business Team Lead

Led the business team for Drexel's entry in the SpaceX Hyperloop Pod Competition. Out of 1,700+ teams that entered, Drexel placed 7th overall at SpaceX's Design Weekend, was recognized by SpaceX as the top team using air bearings for levitation, and was one of 31 teams selected to build a pod for the final competition.

Ran sponsorship, fundraising, budgeting and outreach for a ~70-student team, and co-wrote the proposal that asked the question most pod teams skipped: where should the first real line run, and who pays for it?

7thOverall, Design Weekend
1stAir-bearing team, per SpaceX
31Selected for the finals
Cover of the Drexel Hyperloop proposal, Hyperloop on the Northeast Corridor NEC proposal · 25 pp · PDF
04 THE READING ROOM

Inputs & outputs.

The shelf

Zero to One by Peter Thiel Peter Thiel. Notes on startups and building the future.
The Cold Start Problem by Andrew Chen Andrew Chen. How to start and scale network effects.
The Hard Thing About Hard Things by Ben Horowitz Ben Horowitz. The struggle, honestly told.
Beyond Entrepreneurship by Jim Collins and Bill Lazier Jim Collins & Bill Lazier. Turning a venture into an enduring company.
Leaders Eat Last by Simon Sinek Simon Sinek. Leadership as service, the NCO way.
The Infinite Game by Simon Sinek Simon Sinek. Play for the mission, not the quarter.
Blitzscaling by Reid Hoffman and Chris Yeh Reid Hoffman & Chris Yeh. Speed over efficiency when the market is winner-take-most.
High Growth Handbook by Elad Gil Elad Gil. The operator’s manual for 10 to 10,000 people.
HBR's 10 Must Reads for CEOs Harvard Business Review. The chief executive’s job, stripped to essentials.
101 Things I Learned in Business School by Michael W. Preis and Matthew Frederick Preis & Frederick. An MBA’s worth of ideas, one page at a time.

White papers

The Bank of Mom and Dad, white paper cover
PARI · NOV 2025 · 35 MIN

The Bank of Mom & Dad

Seven centuries of family credit, and what happens when the oldest lender finally gets rails.

Learning from the Graveyard, white paper cover
PARI · AUG 2025 · 28 MIN

Learning from the Graveyard

Why peer-to-peer lending failed, and what intra-family credit gets structurally right.

The Decentralization Error, white paper cover
PARI · JUL 2026 · 40 MIN

The Decentralization Error

Why crypto solved the wrong layer, and why the family balance sheet is the real unit of decentralization.

Sharing Economy 3.0, white paper cover
PARI · MAR 2026 · 32 MIN

Sharing Economy 3.0

Why private capital is the last great underutilized asset class, and why unlocking it costs a fraction of what Airbnb and Uber paid.

The Speed Trap, white paper cover
PARI · SEP 2026 · 34 MIN

The Speed Trap

Why “launch fast and iterate” is frontier advice, and what replaces it in a market with a graveyard.

Hyperloop on the Northeast Corridor, Drexel Hyperloop proposal cover
DREXEL HYPERLOOP · 2016 · 25 PAGES

Hyperloop on the Northeast Corridor

Where the first U.S. hyperloop should run, and who pays for the tube. Written for Drexel's SpaceX Hyperloop Pod Competition entry.

05 DECLASSIFIED FAMILY FILE

Three generations of fighting for people.

FILE 01 · 1961–1975

The Secret War

My grandfather was a Hmong clan leader, regional governor, and a commander in the CIA's covert war in Laos[1], the largest paramilitary operation in the agency's history. Tens of thousands of Hmong fought the spread of communism under leaders like him.[2]

I come from a long line of blue-blooded tribal leaders among the Hmong. An estimated 100,000 Hmong died in that war and its aftermath: the allies America left behind when the helicopters lifted off in 1975.[1]

FILE 02 · 1975–PRESENT

The Aftermath

After the fall, Hmong who had fought alongside America were hunted in the jungles of Laos for decades. Amnesty International documented massacres of unarmed Hmong women and children as late as 2006.[3]

Human-rights groups call it a forgotten genocide: families hiding in the mountains a generation after the war ended, petitioning the UN for protection.[4][5] This is not ancient history. It is my family's living memory.

FILE 03 · 2003

The Witness: Naw-Karl Mua

In June 2003 my father, a pastor from St. Paul, Minnesota, was arrested in Laos while serving as interpreter for two European journalists documenting the Hmong in hiding.[6]

Convicted in a one-day trial without legal representation and sentenced to 15 years.[7] At one point, my family was told he was dead.

Months of political pressure from three governments, the U.S., France, and Belgium, brought him home.[6] His arrest helped put the Hmong crisis on the world's front pages.[8]

Since then he has planted over 30 churches, saving more than 5,000 Hmong across the region, and kept exposing what others wanted forgotten. I watched a man risk everything for something he couldn't touch, couldn't sell, and couldn't quit.

0 Churches planted since
0 Hmong people saved
06 FOUNDER PROFILE

Every pastor's kid picks a path.

I'm a pastor's kid. Most of us end up one of two ways: running from the pulpit, or following our fathers into it.

I took the rare third path: kept the conviction and aimed it at markets. Same missionary engine, different mission field. Here's what that looks like in practice.

Founder DNA

01 · LEADERSHIP

Tribal leaders for generations before me, an Army squad leader after. Leading is the family trade.

02 · COMMUNICATION

Raised in the pulpit. Sharpened in pitch rooms and private wealth boardrooms.

03 · INTEGRITY

Uncompromising, by upbringing. The proof is boring and rare: clients who have stayed seven years and counting.

04 · CONVICTION

Missionary grade: the kind you're willing to die for. Tested in my family for three generations.

05 · HUNGER

First-generation American, from a family that arrived from a war with nothing chasing the American entrepreneurial dream.

06 · SYSTEMS

Most Hyperloop teams designed a pod. Ours asked where the first line should run and who pays for the tube. Pari starts from the same two questions.

07 THE INVITATION
Yoshi Mua
YOSHI MUA · FOUNDER, PARI