Portrait of Yoshi Mua

Yoshi Mua · First-Generation American

I BUILD.

Currently building Pari, the operating system for lending between family. Before that: a decade of shipped products, four years in U.S. Army air defense, and a family that fought a war most people have never heard of.

01 NOW BUILDING
Current venture · Est. 2025 pariapp.com

Pari

The operating system for family lending. Pari turns informal loans between relatives into documented, tax-compliant agreements, automating payments and protecting the relationships behind the money.

FintechFamily wealthFounder & builder

Also designed, built & shipped

PitchLens homepage
pitch-lens.com

PitchLens

Benchmark your pitch deck against the firms you're raising from.

Scafflow homepage
tryscafflow.com

Scafflow

Step-by-step launch platform walking first-time founders from idea to first customer.

Chamber homepage
your-chamber.com

Chamber

Verified deep-work sessions, tracking real concentration instead of elapsed time.

Track record

2015

StudyTree · Founding team

Ed-tech AI app: students chatted with an AI named Leon to prep for exams and join study groups, years before "AI tutor" was a category. Joined the founding team out of Drexel and helped carry it through the DreamIt Ventures accelerator.

2017+

MMedia · Founder

Creative branding & marketing agency for specialty finance companies. Seven years consulting private wealth management firms. Still actively serving clients today: I build things that last.

02 UNITED STATES ARMY · ACTIVE DUTY 2010–2014

I served in the United States Army.

Four years on active duty, 2010 to 2014. Air Defense Artillery, Patriot Missile Operator: the soldiers who shield entire cities while they sleep.

Non-commissioned officer. Squad leader. NCOIC of the Patriot radar section, the eyes of the battery. Served with distinction at Fort Hood, in Kuwait, and in the Republic of Korea.

MIM-104 PATRIOT · RAYTHEON

A rifle and a billion-dollar shield.

Patriot is Raytheon's flagship air and missile defense system: a network of radar, command stations, and interceptors that knocks ballistic missiles, cruise missiles, and aircraft out of the sky. It guards capitals, bases, and critical infrastructure for the U.S. and allied nations around the world.

Soldiers are screened, schooled, and certified before they ever touch it. As an NCOIC of the radar section, I was entrusted with the most critical component of a billion-dollar weapon system, and with the soldiers who ran it, before I could legally rent a car.

≈ $1.1B per battery ≈ $4M per interceptor U.S. + allies worldwide 24/7 mission capable
0 Years active duty
0 Overseas tours
NCOIC Patriot radar section
TOUR LOG
2010

Enlisted.

U.S. Army, active duty. Air Defense Artillery, Patriot Missile Operator. Trained to keep a promise measured in seconds.

KOR / KWT

Deployed.

Tours in South Korea and Kuwait, stationed out of Fort Hood, Texas. Live-fire readiness on some of the most watched borders on earth.

NCO

Led.

Non-commissioned officer. Squad leader. NCOIC of the Patriot radar section, accountable for the eyes of the battery and the soldiers who ran them.

2014

Honored out.

Served with distinction. Left with an NCO's operating system: standards, accountability, and calm when the alarm goes off.

03 DREXEL UNIVERSITY

Trained to build, formally.

Studied entrepreneurship at Drexel University's Close School of Entrepreneurship, one of the first freestanding schools in the country devoted entirely to starting things.

Built inside the Baiada Institute for Entrepreneurship, Drexel's startup incubator, where StudyTree grew from a dorm-room idea into a DreamIt Ventures company.

SCHOOL

Close School of Entrepreneurship

B.A. Entrepreneurship: building companies as a formal discipline.

drexel.edu/close ↗
INCUBATOR

Baiada Institute

Incubator resident. A desk, mentors, and a place to ship from.

drexel.edu/baiada ↗
ACCELERATOR

DreamIt Ventures

StudyTree was selected for one of the country's longest-running startup accelerators.

dreamit.com ↗
04 THE READING ROOM

Inputs & outputs.

The shelf

Zero to One by Peter Thiel Peter Thiel. Notes on startups and building the future.
The Cold Start Problem by Andrew Chen Andrew Chen. How to start and scale network effects.
The Hard Thing About Hard Things by Ben Horowitz Ben Horowitz. The struggle, honestly told.
Beyond Entrepreneurship by Jim Collins and Bill Lazier Jim Collins & Bill Lazier. Turning a venture into an enduring company.
Leaders Eat Last by Simon Sinek Simon Sinek. Leadership as service, the NCO way.
The Infinite Game by Simon Sinek Simon Sinek. Play for the mission, not the quarter.
Blitzscaling by Reid Hoffman and Chris Yeh Reid Hoffman & Chris Yeh. Speed over efficiency when the market is winner-take-most.
High Growth Handbook by Elad Gil Elad Gil. The operator’s manual for 10 to 10,000 people.
HBR's 10 Must Reads for CEOs Harvard Business Review. The chief executive’s job, stripped to essentials.
Debt: The First 5,000 Years by David Graeber David Graeber. Credit came before coin — and shaped everything after.
101 Things I Learned in Business School by Michael W. Preis and Matthew Frederick Preis & Frederick. An MBA’s worth of ideas, one page at a time.

White papers

The Bank of Mom and Dad, white paper cover
PARI · NOV 2025 · 35 MIN

The Bank of Mom & Dad

Seven centuries of family credit, and what happens when the oldest lender finally gets rails.

Learning from the Graveyard, white paper cover
PARI · AUG 2025 · 28 MIN

Learning from the Graveyard

Why peer-to-peer lending failed, and what intra-family credit gets structurally right.

The Decentralization Error, white paper cover
PARI · JUL 2026 · 40 MIN

The Decentralization Error

Why crypto solved the wrong layer, and why the family balance sheet is the real unit of decentralization.

Sharing Economy 3.0, white paper cover
PARI · MAR 2026 · 32 MIN

Sharing Economy 3.0

Why private capital is the last great underutilized asset class, and why unlocking it costs a fraction of what Airbnb and Uber paid.

The Speed Trap, white paper cover
PARI · SEP 2026 · 34 MIN

The Speed Trap

Why “launch fast and iterate” is frontier advice, and what replaces it in a market with a graveyard.

05 DECLASSIFIED FAMILY FILE

Three generations of fighting for people.

FILE 01 · 1961–1975

The Secret War

My grandfather was a Hmong clan leader, regional governor, and a commander in the CIA's covert war in Laos[1], the largest paramilitary operation in the agency's history. Tens of thousands of Hmong fought the spread of communism under leaders like him.[2]

I come from a long line of blue-blooded tribal leaders among the Hmong. An estimated 100,000 Hmong died in that war and its aftermath: the allies America left behind when the helicopters lifted off in 1975.[1]

FILE 02 · 1975–PRESENT

The Aftermath

After the fall, Hmong who had fought alongside America were hunted in the jungles of Laos for decades. Amnesty International documented massacres of unarmed Hmong women and children as late as 2006.[3]

Human-rights groups call it a forgotten genocide: families hiding in the mountains a generation after the war ended, petitioning the UN for protection.[4][5] This is not ancient history. It is my family's living memory.

FILE 03 · 2003

The Witness: Naw-Karl Mua

In June 2003 my father, a pastor from St. Paul, Minnesota, was arrested in Laos while serving as interpreter for two European journalists documenting the Hmong in hiding.[6]

Convicted in a one-day trial without legal representation and sentenced to 15 years.[7] At one point, my family was told he was dead.

Months of political pressure from three governments, the U.S., France, and Belgium, brought him home.[6] His arrest helped put the Hmong crisis on the world's front pages.[8]

Since then he has planted over 30 churches, saving more than 5,000 Hmong across the region, and kept exposing what others wanted forgotten. I watched a man risk everything for something he couldn't touch, couldn't sell, and couldn't quit.

0 Churches planted since
0 Hmong people saved
06 FOUNDER PROFILE

Every pastor's kid picks a path.

I'm a pastor's kid. Most of us end up one of two ways: running from the pulpit, or following our fathers into it.

There's a rare third case: the commercially minded pastor's kid. When that happens, something special gets built into a person. Here's what that looks like in practice.

PATH A

The rebel

Runs from the pulpit. Builds a life contrary to everything he was raised on.

PATH B

The successor

Follows his father into ministry. Inherits the mission exactly as it was handed down.

PATH C · THE RARE CASE

Commercially minded

Keeps the conviction, aims it at markets. Same missionary engine, different mission field.

Founder DNA

01 · LEADERSHIP

Tribal leaders for generations before me, a squad leader and radar NCOIC in the U.S. Army after. Leading is the family trade.

02 · COMMUNICATION

Raised in the pulpit. Sharpened in pitch rooms and private wealth boardrooms.

03 · INTEGRITY

Uncompromising, by upbringing. The proof is boring and rare: clients who have stayed seven years and counting.

04 · CONVICTION

Missionary grade: the kind you're willing to die for. Tested in my family for three generations.

05 · HUNGER

First-generation American, from a family that arrived from a war with nothing chasing the American entrepreneurial dream.

07 THE INVITATION
Yoshi Mua
YOSHI MUA · FOUNDER, PARI